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about us

about us

Who we are

We are global sport business practitioners. We understand sport business. We have both high level brand and rights holder experience. We have worked for and with some of the best in the business. This experience working with some the leading rightsholders and brands

We are dedicated to the advancement of the sport industry, sports economics, sports business as well as the study of the intersection of sport economics and politics. We are committed to bringing global sports trends to Africa and African sports business and assets to the world. We help our clients deal with all that takes place outside the competition arena.

We bring into any conversation overs 32 years of building and leading global brands and high performance teams across diverse territories and industries. Our founder has been involved in commercial deals with value in excess of $800m in the last 20 years.

Our Mission

At Sports Boardroom, our mission is to be your go-to source for everything related to sports business. We strive to provide you with the latest news, in-depth analyses, and expert insights into the sports industry’s most significant developments. From sponsorships and media deals to team valuations and player contracts, we cover it all, empowering you to make informed decisions and stay ahead in this fast-paced sector.

What we value

Collaboration

Commitment

Integrity

Community

Who has our leadership worked with and for

Corporate work experience with global brand leaders (15 years)

Selected corporate, entrepreneurial and consulting experience (30) years