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THE RECORD · EVENT CONCLUDED

SBF 2025

Where sport met business.
16–17 October 2025The Wanderers StadiumJohannesburg, South Africa

Over two days in October 2025, at The Wanderers Stadium — federation leaders, brand owners, broadcasters, agencies and the people who move money through South African sport were in one room. Sport Business Forum 2025 put them on the same programme and in the same conversation. Not to forget the business done in the margins between sessions.

Sport Business Forum 2026 returns to Johannesburg on 14–15 October.

01

Arrivals & Welcome

7 IMAGES
Morning on the stand, pitch beyond
Morning on the stand, pitch beyond
First conversations of the day
First conversations of the day
Arrivals at the Wanderers
Arrivals at the Wanderers
Between sessions
Between sessions
Down to the floor
Down to the floor
Networking over coffee
Networking over coffee
Business done in the margins
Business done in the margins
02

On Stage

14 IMAGES
The host opens proceedings
The host opens proceedings
Opening panel, main stage
Opening panel, main stage
Making the point
Making the point
A question, and an answer
A question, and an answer
Three on stage
Three on stage
The panel, day one
The panel, day one
In discussion
In discussion
Two-hander, mid-conversation
Two-hander, mid-conversation
The full panel
The full panel
Holding the room
Holding the room
Sport and business, side by side
Sport and business, side by side
A voice from the game
A voice from the game
Listening in
Listening in
On the stage, day two
On the stage, day two
03

The Room

11 IMAGES
The room, filling up
The room, filling up
Sharing the moment
Sharing the moment
From the back of the room
From the back of the room
Making a point from the floor
Making a point from the floor
Together at the backdrop
Together at the backdrop
A question from the floor
A question from the floor
On the record
On the record
The floor speaks
The floor speaks
Straight to the point
Straight to the point
Faces of the forum
Faces of the forum
Everyone who made it happen
Everyone who made it happen
NEXT EDITION

SBF 2026 returns 14–15 October.

Johannesburg. Two days. The same room, bigger. Seats are on sale now.

Book your seat →See the 2026 page