Sign In
Sign In
Sport Business Forum 2026
Now on sale14–15 October 2026·The Wanderers Club, Illovo, Johannesburg
--
Days
--
Hrs
--
Min
--
Sec
Get tickets
THE RECORD · EVENT CONCLUDED

SBF 2025

Where sport met business.
16–17 October 2025The Wanderers StadiumJohannesburg, South Africa

Over two days in October 2025, at The Wanderers Stadium — federation leaders, brand owners, broadcasters, agencies and the people who move money through South African sport were in one room. Sport Business Forum 2025 put them on the same programme and in the same conversation. Not to forget the business done in the margins between sessions.

Sport Business Forum 2026 returns to Johannesburg on 14–15 October.

By the numbers

200+
Unique delegates across the two days
40
Industry speakers on the programme
50+
Organisations represented
4.1/5
Average delegate satisfaction rating
01

Arrivals & Welcome

9 IMAGES
Down to the floor
Down to the floor
First conversations of the day
First conversations of the day
Networking over coffee
Networking over coffee
Under the honours board
Under the honours board
Between sessions
Between sessions
Received at the entrance
Received at the entrance
Business done in the margins
Business done in the margins
Arrivals at the Wanderers
Arrivals at the Wanderers
Morning on the stand, pitch beyond
Morning on the stand, pitch beyond
80%
Who was in the room

Eight in ten people on stage were C-level.

Six in ten of the delegates listening to them were too.

02

On Stage

19 IMAGES
The host opens proceedings
The host opens proceedings
A question, and an answer
A question, and an answer
Three on stage
Three on stage
Opening panel, main stage
Opening panel, main stage
Mid-answer
Mid-answer
Making the point
Making the point
A voice from the game
A voice from the game
The full panel
The full panel
Two-hander, mid-conversation
Two-hander, mid-conversation
Holding the room
Holding the room
In discussion
In discussion
Listening in
Listening in
The panel, late in the day
The panel, late in the day
One more point
One more point
The panel, day one
The panel, day one
On the stage, day two
On the stage, day two
Four across the stage
Four across the stage
Point taken
Point taken
The panel listens
The panel listens
40%
Who held the microphone

Four in ten speakers were women.

Which is why Ignite Women’s Sport returns in 2026 as a full track with two sessions, not a single panel.

03

The Room

14 IMAGES
A handshake at the backdrop
A handshake at the backdrop
The floor speaks
The floor speaks
Together at the backdrop
Together at the backdrop
On the record
On the record
Straight to the point
Straight to the point
A question from the floor
A question from the floor
Making a point from the floor
Making a point from the floor
Sharing the moment
Sharing the moment
Everyone who made it happen
Everyone who made it happen
Faces of the forum
Faces of the forum
The youngest row
The youngest row
In the committee room
In the committee room
Heads down between sessions
Heads down between sessions
The room, day one
The room, day one
They travelled for it

The forum moved people, and money, into the city.

25%

of delegates were out-of-town visitors

5%

of delegates travelled internationally

2

nights average stay per visiting delegate

100%of delegates surveyed said they would return for SBF 2026.SEE SBF 2026 ↗
NEXT EDITION

SBF 2026 returns 14–15 October.

The Wanderers Club, Illovo, Johannesburg. Two days. The same room, bigger. Seats are on sale now.

Book your seat →See the 2026 page