SBF 2025
Panyaza Lesufi
Premier of Gauteng
- Opens in
-
—Days—Hrs—Min
14–15 October 2026
·
The Wanderers Club, Illovo, Johannesburg
Sport Business Forum 2026 — Where sport meets business, investment and innovation.
- Format
- 2 days · 16 tracks · 24 sessions
- Doors
- 08:00 – 16:00 CAT
- From
- R3,999 · Day Pass
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SOLID FOUNDATION
ACCELERATE GROWTH
01 — The SBF2026 Forum
Building on solid foundation to accelerate growth and development of African sport business.
2026 Theme
Africa's leading platform for sport business conversations, thought leadership, networking and partnerships — convened by Sport Boardroom.
02
SBF2026 — The Room
Sponsors buy the composition of the room, not the headcount
100%
Of delegates surveyed at SBF 2025 said they would return in 2026
SBF 2025 post-event report
SBF 2025 post-event report
16
Content tracks, lettered A to P, across two thematic days
24
Sessions — 12 on Day One, 12 on Day Two
SBF 2025: 200+ delegates · 80% C-level speakers · 50+ organisations2025 Photo Gallery ↗
03 — SBF2026 Programme
What’s On
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A / P
04
SBF2026 — Speakers
Dates
Venue
Hashtag
Speakers
Speaker announcements loading
SBF2026 Speakers will be announced soon. Be on the lookout for SBF2025 Speakers who will be back by popular demand.
SBF2025 — Who SBF ConvenesSBF 2025 · 16–17 October · Johannesburg
Ten of the more than 30 voices who took the SBF 2025 stage — the standard the 2026 programme is being built to.
SBF 2025
Nozipho Jafta
CEO, SASCOC
SBF 2025
Sandile Zungu
President, AmaZulu
SBF 2025
Nontokozo Madonsela
CMO, Momentum Metropolitan
SBF 2025
Anwar Jappie
Head of Industry, Google Africa
SBF 2025
Monde Twala
VP, Viacom-Paramount
SBF 2025
Jessica Motaung
Marketing & Commercial Director, Kaizer Chiefs
SBF 2025
Barry Hendricks
President, SASCOC
SBF 2025
Andrea Quaye
CMO, Heineken
SBF 2025
Lee Roy Newton
Founder, Newton Agency
05
SBF2026 — Tickets
Sold through Webtickets
Day Pass
R3,999 – 5,499
Per delegate · choose 14 or 15 October
- Access to one full day of the programme, 08:00–17:00
- All tracks running on the day selected
- Delegate networking and exhibition floor
- Standard R4,499 · VIP R5,499 · Early Bird R3,999
Best value
Two-Day Pass
R5,999 – 8,999
Per delegate · both days, 14 and 15 October
- Both programme days — all sixteen tracks, twenty-four sessions
- Continuity across the two-day arc, not a single-day slice
- Delegate networking and exhibition floor across both days
- Standard R6,999 · VIP R7,999–8,999 · Early Bird R5,999
Group & Corporate
R3,999 – 6,999
Per delegate · federations, brands, agencies
- R3,999 per delegate on a day pass
- R6,999 per delegate on the two-day pass
- Booked through the same Webtickets listing
- Minimum group size is set at checkout
Price ladder
Every tier shown above is live on Webtickets today. No closing date is published for Early Bird, so treat it as open until it is not — the tier you are shown at checkout is the tier that applies.
06
SBF2026 — Partners
Sport Business Forum 2026 is open to partnership. Nothing is packaged on this page. The conversation starts with what a partner is trying to achieve, and the shape of the involvement follows from that.
Tickets
Be in the room.
The full programme, sixteen tracks across two days, and the speaker line-up as it is confirmed. Seats are on sale now.