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A speaker addresses delegates at Sport Business Forum 2025

Johannesburg, South Africa #SBF26

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– October 2026

—Days
—Hours
—Minutes
—Seconds
Book Your Seat I Shall Be Attending
Days
2
Tracks
16
Sessions
20
Theme
Where sport meets business

Register your interest

I Shall Be Attending

Add your name to the SBF26 list. We’ll send you the programme, speaker announcements and ticket details as they are confirmed — before they go public.

  • Two days, sixteen tracks, twenty sessions
  • 14–15 October 2026, Johannesburg
  • No payment now — this is an expression of interest

SBF 2025 · THE RECORD

You should have been in the room.

Thirty-two photographs from last year’s forum at The Wanderers — the arrivals, the panels, and the questions from the floor.

See the SBF 2025 gallery  →
Morning on the stand, pitch beyond
Opening panel, main stage
Networking over coffee
Everyone who made it happen