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Sport Business Forum 2026
Now on sale14–15 October 2026·The Wanderers Club, Illovo, Johannesburg
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14–15 October 2026 · Johannesburg
#SBF26
14–15 October 2026 · The Wanderers Club, Illovo, Johannesburg

Sport Business Forum 2026 — Where sport meets business, investment and innovation.

Opens in
—
Days
—
Hrs
—
Min
Format
2 days · 20 sessions
Doors
08:00 – 19:00 CAT
From
R3,999 · Day Pass
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SOLID FOUNDATION
ACCELERATE GROWTH

01 — The SBF2026 Forum

Building on solid foundation to accelerate growth and development of African sport business.

2026 Theme

Africa's leading platform for sport business conversations, thought leadership, networking and partnerships — convened by Sport Boardroom.

02 SBF2026 — The Room Sponsors buy the composition of the room, not the headcount
100%
Of delegates surveyed at SBF 2025 said they would return in 2026
SBF 2025 post-event report
2
Programme days, 14 and 15 October
20
Sessions — 10 on Day One, 10 on Day Two

SBF 2025: 200+ delegates · 80% C-level speakers · 50+ organisations2025 Photo Gallery ↗

03 — SBF2026 Programme

What’s On

Wednesday, 14 October 2026

10 sessions · 09:00 – 19:00

  1. 09:00 – 09:15Opening Remarks Chair of the Forum
  2. 09:15 – 09:45Opening Keynote and a Welcome to the Gauteng Province
  3. 09:45 – 10:30Lead the Game – The State of the Industry Panel
  4. 10:30 – 11:15What does a valuable sports partnership actually look like? – A panel discussion
  5. 11:45 – 12:00Networking Break
  6. 12:00 – 12:45Host, Attract, Grow: Can sport become one of Africa’s great tourism engines? A panel discussion
  7. 12:45 – 13:15The Business of Sport Content Economy. Fireside chat with Rendani Ramovha – Senior Vice President: Sport Content: Africa – CANAL+
  8. 13:15 – 14:00Lunch
  9. 14:00 – 14:30Health & Sport: Can the way we think about health change sport. An address by the Minister of Health Dr Aaron Motsoaledi
  10. 14:30 – 15:15Is AI, Innovation and technology actually changing the economics of sport? A panel discussion
  11. 15:30 – 16:00The Digital Future of Sport: Connectivity, Innovation, and Industry Growth. An address by Solly Malatsi: Minister of Communications and Digital Technologies
  12. 16:00 – 16:15Networking Break
  13. 16:15 – 17:00Build The Brand: What Does Your Brand Stand For? A panel discussion
  14. 17:00 – 19:00Networking Drinks

Thursday, 15 October 2026

10 sessions · 08:40 – 19:00

  1. 08:40 – 08:50Welcome & Day 1 Highlights
  2. 08:50 – 09:30Build High-Performing Organisations: Why the best sports organisations win off the field before they win on it. A panel discussion
  3. 09:30 – 10:15What will it take to make sport investable in Africa? A panel discussion
  4. 10:15 – 11:00Ignite Women’s Sport: Is women’s sport finally moving from conversation to commercial reality?
  5. 11:00 – 11:15Networking Break
  6. 11:15 – 12:00How Data, Technology & Customer Intelligence Are Redefining Competitive Advantage. In conversation with Serame Taukobong, Group Chief Executive – TELKOM
  7. 12:30 – 13:30Lunch
  8. 13:30 – 14:10Elevate Matchday Experience: Why the 90 Minutes Isn’t Enough. A panel discussion
  9. 14:10 – 14:50Power the athlete: From sporting talent to cultural and commercial influence. A panel discussion
  10. 14:50 – 15:20Education: Base of the Sport Pyramid. Why the future of sport starts long before the elite level. A panel discussion
  11. 15:45 – 16:00Networking Break
  12. 16:30 – 16:45The business of speed: Meet the men aiming to bring our gold back home from LA28. Guess who’s coming?
  13. 16:45 – 17:00Closing Remarks
  14. 17:00 – 19:00Networking Drinks
04 Speaker Lineup Confirmed speakers · more to follow
The full line-up40 speakers confirmed

More to come

Additional speakers will be announced as they are contracted, and this page will be updated accordingly.

Be told first
05 SBF2026 — Tickets Sold through Webtickets

Day Pass

R3,999 – 5,499

Per delegate · choose 14 or 15 October

  • Access to one full day of the programme, 08:00–19:00
  • All sessions running on the day selected
  • Delegate networking and exhibition floor
  • Standard R4,499 · VIP R5,499 · Early Bird R3,999
Select Day Pass
Best value

Two-Day Pass

R5,999 – 8,999

Per delegate · both days, 14 and 15 October

  • Both programme days — all twenty sessions
  • Continuity across the two-day arc, not a single-day slice
  • Delegate networking and exhibition floor across both days
  • Standard R6,999 · VIP R7,999–8,999 · Early Bird R5,999
Select Two-Day Pass

Group & Corporate

R3,999 – 6,999

Per delegate · federations, brands, agencies

  • R3,999 per delegate on a day pass
  • R6,999 per delegate on the two-day pass
  • Booked through the same Webtickets listing
  • Minimum group size is set at checkout
Book a group

Price ladder

Every tier shown above is live on Webtickets today. No closing date is published for Early Bird, so treat it as open until it is not — the tier you are shown at checkout is the tier that applies.

06 SBF2026 — Partners

Sport Business Forum 2026 is open to partnership. Nothing is packaged on this page. The conversation starts with what a partner is trying to achieve, and the shape of the involvement follows from that.

Partnership enquiries

sgwili@sportboardroom.com

Tickets

Be in the room.

The full programme, twenty sessions across two days, and the speaker line-up as it is confirmed. Seats are on sale now.

Get tickets Partnership enquiry

sgwili@sportboardroom.com