The client: An iconic global football club
It’s one of the biggest and most high profile football brands
Looking to increase its international brand profile across especially across Africa where some of peer clubs were stronger
Build a stronger affinity with African consumer
Grow its commercial presence in Africa
Grow revenues
Help the client structure a commercial partnership that meets the needs of the local market while delivering the above for the client
Identify, structure and help negotiate the partnership
Relationship development and management
We looked at the client commercial program
Worked with client to customise a commercial program that will be attractive to the local market.
Identified the client and presented the initial offer to potential sponsor
We got the parties together and ensure chemistry between the parties was there and co-create the partnership
Finalised the partnership including agreement negotiation and rights structuring
Day-to-day partnership support for launch, implementation and commercialisation for both parties
The partnership was consummated run for a full term.
Both parties experience exceptional growth in brand health and commercial performance
A more expansive deal was being contemplated when the client as subject of a global merger and the deal fell through.
Name of the client: A global financial services player
Brief description of the client: : The client is a major player in financial services and major enabler global trade.
The client had already signed a partnership and was look for services in leveraging and commercialization of the partnership
Fully leverage and activate the partnership across Africa
Drive revenue grow and change the way consumer transact.
Grow brand awareness, affinity and loyalty
Understand the scope of the partnership and rights on offer
Develop a 360 IMC that only grate the partnership across the business but leverage the full might of the entire organisation
Building an organisation wide understand of the partnership and how best to activate across regions, function and various stakeholder base
Project manage the development of an overall strategic approach to the partners.
Develop a organisation wide strategic framework
Work with global, region and regional team to create geo-localized plane suited to the needed of local market while delivering a single minded brand and partnership message
Double digit revenue growth during the partnership campaign compared to year before
A 70+ percentage awareness of the partnership and positive affinity to the brand as a result. Increase in brand awareness. The brand’s awareness in Africa was below its global average.
A 25% increase card transactions across
