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Services

Services

What we do

Strategy and Planning

  • Business development: Help rights holders and advertisers/sponsors develop new business opportunities, such as sponsorships, licensing, and media rights.

  • Strategic planning: Help rights holders and advertisers/sponsors develop long-term strategic plans that align with their business goals

  • Marketing and communications: Help rights holders and advertisers/sponsors develop and execute marketing and communications plans that reach their target audiences and delver superior business results.

  • Financial analysis: Help rights holders and advertisers/sponsors analyse their financial performance and make informed decisions about their businesses.

  • Commercial audits:

Technology and Innovation

  • Data analytics: Help rights holders and advertisers/sponsors use data to make better decisions about their businesses.

  • Technology implementation: Help rights holders and advertisers/sponsors implement new technologies to improve their operations.

  • Innovation strategy: Help rights holders and advertisers/sponsors develop and execute innovation strategies that keep them ahead of the competition.

Sport Tourism

  • Working with destinations, advertisers and rights holders to build sports tourisms strategic plans

  • Identify key sports tourism driving events and partnerships

  • Building a case for sports tourism strategy.

  • Global events strategy development

Sponsorship and media commercialization:

  • Identifying and assessing commercial opportunities: The first step is to identify and assess all of the commercial opportunities that are available to the rights holder or advertiser. This includes identifying potential partners, understanding the value of the rights, and assessing the risks involved.

  • Negotiating and managing commercial contracts: Once the commercial opportunities have been identified, the next step is to negotiate and manage the commercial contracts. This includes negotiating the terms of the contract, ensuring that the contract is legally compliant, and managing the relationship with the commercial partner.

  • Licensing and merchandising: Another important element of commercial rights management is licensing and merchandising. This involves granting permission to other businesses to use the rights holder's trademarks, logos, and other intellectual property.

  • Commercial program developments including review of commercial contracts: The review all of the organization's commercial sports contracts to ensure that they are legally compliant and that they are providing the organization with the best possible terms.

  • Assessment of commercial performance: The implement commercial audit to assess the organization's commercial performance over a period of time to identify areas where performance can be improved.

  • Review of commercial processes: The audit will review the organization's commercial processes to identify areas where efficiency can be improved.

  • Assessment of commercial risks: The audit will assess the organization's commercial risks and recommend ways to mitigate those risks.

  • Return of investment measurement: Help organisations build robust programs to ensure they deliver exceptional returns on capital invested in sports assets and partnerships.

  • Pre investments due diligence: Help sponsor and investors complete pre investment commitment due diligence.

  • Financial reporting: Finally, it is important to keep track of all of the financial aspects of the commercial rights management function. This includes tracking revenue, expenses, and profits.

  • Intellectual property protection: Help rights holders protect their intellectual property rights.

Why work with us

Whatever you may be contemplating in sports business we have probably done it and over and over again. Not only it but we have done with the very best in the business. If your  agency can answer YES to these three questions you probably need to speak to us.

  • Have you worked at the highest levels of a global brand leader and major investor or advertiser in sport?

  • Have you worked with at least one of top 5 global sports right holders?

  • Have you worked at a senior level on a major global event either on brand or rights holder side?

Above all with us gives you the following:

  • Access to expertise: You will have access to unmatched wealth of expertise in the sports industry. This can help you make better decisions about your business.

  • Objectivity: We are professionals and are not biased towards any particular product or service or outcome. This can you make better more informed decisions.

  • Confidentiality: Probably our most valuable currency is our discretion. We are not just bound by confidentiality but by the ethical imperatives to what we do . This means that our clients can be assured that their information will be kept confidential.

Leadership developments

  • Webinars we run webinar with leaders global industry figures and personalities and discuss key industry shaping trends and developments.

  • Masterclasses: we regularly run workshops for clients on one or more of the areas listed under the section what we do above.

  • Speaking and workshop facilitation: We have and continue to speak or facilitate topics in the of sport business

Who we work with

Brand and / Advertisers

Fan/Consumer

Rights holders / Clubs

Fan/Consumer

Media, Broadcasters

Fan/Consumer

Event owners / Leagues

Fan/Consumer