The Sport Business Forum (SBF) 2025 is the definitive global summit where sport meets business, uniting industry titans, policymakers, and innovators to shape the future of the sports economy. Held on October 16–17, 2025, in Johannesburg, South Africa, with hybrid online access, SBF positions South Africa as the gateway to Africa’s burgeoning sports market while addressing universal trends driving the global sports landscape.
Established five years ago as a webinar series, SBF has evolved into a must-attend event, featuring luminaries such as South Africa’s Minister of Sports, City Football Group MD, former Barcelona Chief Marketing and Commercial Officer, SAFA President, World Rugby Finance Committee Chair, and Telkom CEO. This legacy cements SBF as the premier platform for high-level networking, deal-making, and thought leadership in sports business.
Comprehensive analysis of current market trends and financial landscapes
Navigating media rights challenges in an evolving broadcast landscape
Creating lasting partnerships that drive mutual value and growth
Exploring how artificial intelligence is revolutionizing sports
Sports as a catalyst for environmental and social responsibility
Leadership and management excellence in competitive sports
Leveraging major events to drive tourism and economic growth
The unprecedented rise and commercial potential of women's athletics
Athletes as global brands and cultural influencers
Excellence in sports governance and organizational leadership
Investment opportunities in developing sports markets
Visionary insights into the next decade of sports business
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SBF 2025 is the most sought-after ticket in sports business, offering unparalleled opportunities:
Global Insights:
Actionable strategies: from industry giants on media rights, sustainability, and women’s sports
African Opportunity: Explore South Africa’s role as a strategic entry point to Africa’s sports market
Networking: Connect with decision-makers from FIFA, IOC, Premier League, and African sports bodies
Hybrid Access: Engage in-person or virtually, ensuring global reach
Timely Context: Coincides with South Africa’s G20 presidency and Leaders’ Summit in November 2025
We designed the summit for executives and professionals shaping the future of sports business.
C-Suite Executives, Federation and League Officials
CEOs, CMOs, and Directors from sports federations, leagues, and teams.
Leaders seeking global partnerships or insights into African markets.
Sponsorship and Brand Directors
Representatives from global brands and Africa-based corporations
Media and Technology Innovators
Traditional and new media executives
Content creators
Government
Government officials and policymakers
Women’s Sports Advocates
Women sport leaders
Sport Tourism leaders and agencies
Elevate your brand with exclusive naming rights, speaking opportunities, and VIP access. Past events drove double-digit revenue growth for sponsors.
